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AIM AND OBJECTIVES Of Fashion

INTRODUCTION

You have come across the word “Design and designers” very often. You always wanted to know about the design professionals. Dress, therefore, is only one of the forms in which ethical luxury fashion finds expression.. There are countless creators of form, or design.

Design is concerned with how needs are identified, related and in some cases stimulated. It affects the ways in which our materials, energy, skills and other resources are employed to satisfy them fully, it calls upon enterprise and enthusiasm, inventiveness and ingenuity, scientific discovery and technical knowledge, power of visualization together with knowledge of human capabilities and aesthetic sensibility.

Creating or styling the appearance of a person with reference to clothing, accessories and beauty in corresponding with the personality of any individual is fashion designing.

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FASHION DESIGN

Fashion design is the applied art dedicated to the design o f clothing and lifestyle accessories created within the cultural and social influences of a specific time.

Fashion design differs from costume design due to its core product having a built in obsolescence usually of one to two seasons. A season is defined as either autumn/ winter or spring/ summer. Fashion design is generally considered to have started in the 19th century with Charles Frederick Worth who was the first person to sew their label into the garments that they created.

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DESIGNING A COLLECTION

  • Planning a collection: Every collection is very carefully researched and planned so that all the items in it complement each other, and have the particular fashion look which the company is known for.
  • Predicting trends: One of the hardest skills a fashion designer has to master is predicting future trends. To do this, they look at what the fashion directions have been in previous seasons, keep an eye on what others in the fashion business are doing, and read fashion forecasting magazines. They also rely on knowledge of their own customers to see which styles succeeded and which were less popular in past seasons. Perhaps most importantly, designers use their imaginations to come up with new ideas. They often choose a theme to provide inspiration.
  • Choosing a theme: The theme of a collection can be a period in history, a foreign place, a range of colors, and a type of fabric – anything which has a strong visual impact.Read More About: [pii_email_11fe1b3b7ddac37a081f]

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