Search engine optimization is a pretty complex strategy that can be done with the help of different tools, platforms, and techniques. It’s no secret that businesses in all industries need to have a digital presence so that they can reach out to wider audiences and boost their brand more easily. Part of this is implementing various methods such as social media marketing, content marketing, etc.
Some of the most efficient options for growing your business include SEO and email marketing. While these are completely different approaches, they can complement each other very well, if used properly.
Three Ways email newsletters can increase your SEO results
By checking out various SEO statistics, you can see how it boosts your business presence, and what factors can influence search engine optimization results. In this small guide, we’ll discuss how you can use email newsletters to improve your SEO strategy.
So, let’s get started.
1. Qualified and relevant traffic
This takes us back to how you’ve planned your email newsletter campaign. If you’ve built a relevant list of people who would be interested in your products or services, they are more likely to react to your newsletters. Therefore, once they click on a link in the email and get to your website, they will be more engaged with the content and will resonate with your brand successfully. In other words, this type of traffic will provide your website with more user activity.
In the meantime, make sure to track some important KPIs, including dwell time, bounce rate, and other behavioral metrics. This will help understand whether your email newsletter strategy works and whether it can positively affect your overall guest post sites.
2. Content engagement
Just like keywords, content is also a fundamental piece of your SEO strategy. Even though using the right keywords and creating unique content is considered a ranking factor, you still need a smart distribution strategy. In this case, you can cleverly use email newsletters to your advantage as a means of spreading the word about your content. Whether you have a new blog article or infographics on a certain topic, you can simply insert the link in your newsletter, and users will visit your website to learn more.
An important factor to keep in mind is your website structure. While building your website, you can use tools such as Squarespace to have all the sections smartly organized. Later, this will help share website content more professionally, and site visitors will have a great experience with it.
3. Better keyword planning
One great thing about email marketing, in general, is the option of A/B testing. When it comes to newsletter and SEO, you can experiment with various keywords. By using different keywords to attract your audience and testing each one’s effectiveness, you can find out which ones work best for your search engine optimization strategy.
Moreover, you can do A/B testing by adding your keywords in the subject line or headings. Simply track how receivers react to each type of email newsletter you send and use this information for further content planning.
You may have the best content and SEO strategy planned. But without the help of external factors and methods, your SEO will be less effective. One of these options is using the support of email newsletters to improve your website performance as much as possible.