Bows, frills, makeup, and a bunch of excited girls – you’ll find all this, and more, in the dressing room of a beauty pageant. A trademark of American girlhood, beauty pageants are tons of work – but they’re also fun and leave you with memories for a lifetime.
Of course, arranging a beauty pageant is no small feat either. There are auditions to arrange, judges to finalize, rounds to select, and an entire host of contestants to entertain – to name a few things on the to-do list. After doing all this, it’s natural to want your beauty pageant to get signups in plenty, and the only way to guarantee this is to turn to the world of marketing. From digital marketing to print, properly advertising your beauty pageant can help skyrocket your signups like never before.
Here’s how you can encourage signups for your local beauty pageant:
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Go the Traditional Poster Route
While digital marketing may be all the rage, the importance of print marketing hasn’t faded. Take the poster, for instance. Nothing less than a marketing classic, posters are an integral part of just about any brand’s marketing strategy. Not only are they easy to distribute, but they also offer the perfect mix of text and visuals that help draw in the viewer.
In fact, using posters to gain signups for your local beauty stylusworlds pageant is a surefire marketing step. Just make sure that your poster has all the necessary details – such as how to sign up and mention of the prizes and requirements – and that it’s placed in areas of high visibility. Salon windows, coffee shop noticeboards, community center walls, and shopping malls are all great areas likely to produce successful results!
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Get on Instagram
There’s no doubt that traditional marketing tactics are here to stay, but that doesn’t mean that you can afford to neglect the power of social media – especially platforms as large and as influential as Instagram. Setting up an Instagram profile for your beauty pageant is a great way to get your event in front of a multitude of people.
Start by selecting a username for your page – you can include keywords here that your relevant audience might search for – and setting up your profile picture and bio. Within your bio, you should make sure to add a link redirecting people to your sign-up form as well as basic details about the event, such as the location and if there are any stage restrictions. With your profile ready, the only thing left to do is to put out content. And for that, you have PosterMyWall’s range of fashion templates to turn to. Fully customizable, easy to use, and free, PosterMyWall’s social media templates will result in you creating content that gains views and likes like never before.
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Explore Paid Advertising
Sometimes you have to spend a little to see the results, and paid ads on social media or Google are your best bet. Start by designing a graphic, writing a couple of captions to A/B test, and setting up your target demographic – this includes filtering the audience based on factors such as gender, age, and location. Don’t forget to attach the link to your sign-up form in the caption, and you’ll soon see as the numbers rise!
Not only is paid advertising great for targeting specific audiences, but it also provides analytics that can be explored and improved upon.
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Get Sponsors for your Event
Sponsorships are a crucial aspect of arranging beauty pageants. Not only do they help out with managing the cost of your event, but they also propel your pageant to thousands of eyeballs. The first step is to draft a sponsorship proposal which includes details of the partnership agreement. Once that is done, it’s then onto shortlisting potential sponsors and finalizing on ones that align with your pageant’s goals.
In order to gain signups, it’s important that your sponsors agree to market your beauty pageant from their end as well, so you should add a clause in the agreement that states so. Your sponsors can agree to post about your event on their social media pages, on their website, or even through print and digital marketing efforts such as posters and billboards.
So, if you’re looking to encourage signups for your local beauty pageant, then these marketing tips and tricks are essential to your success. Just remember to switch up the details according to your event, and you’ll be good to go!
Keywords:
- Beauty pageant
- Signups
- Contestants
